The Economy with Network Effects

The Economy with Network Effects

Power Laws and Rich-Get-Richer Phenomena

Sponsored Search Markets

Sponsored Search Markets:

- The VCG Price-Setting Mechanism
- The Generalized Second-Price Auctions

Lecture #6: The Structure of The Web. Link Analysis and Web Search

The Structure of The Web:

- Evolution of The Web
- Web 2.0

Link Analysis and Web Search:

- Hubs and Authorities
- PageRank

Lecture #5: Bargaining and Power in Networks

Bargaining and Power in Networks:

- Nash Bargaining Solution
- The Ultimatum Game
- Modeling Bargaining as a Game

Lecture #4: Matching Markets. Bargaining and Power in Social Networks

Matching Markets: Market-Clearing Prices.

Bargaining and Power in Networks: Power in Social Networks; Network Exchange

Lecture #3: Introduction to Game Theory; Modeling Network Traffic Using Game Theory; Auctions

Lecture #3:

- Introduction to Game Theory: Mixed Strategies; Social Optimality;
- Modeling Network Traffic Using Game Theory: Braess’s Paradox;
- Auctions: Second-Price Auctions; Truthful Bidding; First-Price Auctions; Common Values and the Winner’s Curse